The thing I have to explain most when talking with customers is what will make a good quality embroidery and what won't.

Our aim is to make your logo work the best it can on any garment and often the key is which details to leave out rather than which to include.

Embroidery is a rather specific in its requirements and without prior experience can be difficult to understand but don't worry, here are my top tips for making your garment branding the best it can be.

1. Steer clear of fine detail. As embroidery is a solid medium, using standard threads of 0.4mm thick, any detail approaching this small size will make an untidy finished product. Each time the machine has to trim it will lock off that section and tie in the next with 2 or 3 stitches. This can cause very fine detail to start with a clump of unsightly stitches.

Embroidery won't produce the fine details that screen printing or dye sublimation can due to the decorative thread being a less versatile, less precise medium. Keep this in mind when designing and avoid aspects like thin lines, narrow spacing and small text. Keep text at the minimum 5mm tall or larger.

2. Digitise for the garment. It is important to consider the material you will be embroidering onto. A loose weave polo or knitted item will have less structure to embroider on whereas a soft shell jacket has a very dense makeup. We will select the best embroidery backing and topper to suit your items but may also need to change the stitch type to take this into account - you may end up with multiple embroidery files for one logo. When embroidering onto fleece material fine text/detail may get lost in the pile so it may be necessary to increase the amount underlay (base stitches) to compensate.

3. Chose your garments wisely. Garment manufacturers will often design garments specifically for decoration. Features may include embroidery access pockets (to get between the outer and lining), reinforced areas to help the embroidery "sit" properly or having seams in unobtrusive places. While just about any garment can be embroidered you may find internal pockets or seams make embroidering in the position you desire impossible.

4. Positioning is paramount. When deciding where to have your decoration located, spare a thought for what you wish to achieve and available decoration area. Having decorated clothing is often about marketing. Making a good first impression and getting your brand noticed. Will you be better having your logo, name and trade logos all in one place? probably not, it will likely make the area too "busy" and detract from your aims. It may be best to split the elements and have multiple embroideries. Logo to the chest, name and title opposite side, tag line on a sleeve and trade association logos on the opposite sleeve maybe.

5. Fonts are fickle. Like with fine detail, fonts with very complex serifs or thin fill areas can cause a headache. It may be necessary to make minor adjustments to compensate. Having lots of text on one line will mean each character is too small to be readable. Consider splitting the text over two or three lines.

6. Clashing Colours. Your logo may work very well when printed on a nice fresh sheet of white paper however its unlikely that your clothing will be white. You may need to consider swapping out some colours for ones that work better with your chosen garments. Dark text on dark garments being a classic example. The typical method to counter this would be to invert the colour to white or a lighter shade. It may be possible to outline the area to help it stand out.


When providing us with your artwork we will be able to guide and advise you on any tweaks to make before progressing to the proofing stage.

The best file types to provide us with are:

  • AI, CDR, Vector PDF and EPS files
  • Linked images must be embedded or provided as a separate file
  • Fonts must be outlined or provided as a separate file
  • No fine detail
  • 5mm or larger text (22-24 pt. depending on font)

We can also work from

  • Photoshop, Tiff, JPG and some PDF files
  • Artwork must be the exact size you wish to embroider or larger
  • 300dpi or higher resolution
  • 5mm or larger text (22-24 pt. depending on font)
  • No fine detail

Remember, the better quality we get, the better quality you will get. We may need to redraw your artwork prior to digitising to aid in keeping quality high.

Colour Matching

We can match embroidery colours quite closely and can, where an equivalent is made, match Pantone references. We keep a huge selection of threads in stock and can order more in if required.

Get in touch...

Still unsure if your graphic will work for embroidery? Don’t worry! Send us your artwork and our in-house digitising experts will check out your files. They’ll let you know if any changes need to be made and can make suggestions to make your project look incredible. Call on 01427 810555.

Here is an example of the process..

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